Blog

Christmas in July

Summer drive for the Weather Company

It’s not quite summer, but we helped The Weather Company prepare retailers for success long before July.

Working with Marketing Advisory Network, we created an eBook that outlines how The Weather Company’s customized weather products can better prepare the automotive industry for sales by anticipating weather trends that have an effect on the habits of car buyers.

Christmas in July

Christmas in July

It’s Holiday Shopping Season now, but we helped The Weather Company prepare retailers for success back in July.

Working with Marketing Advisory Network, we created an eBook that outlines how The Weather Company’s customized weather products can better prepare businesses for the Holiday Shopping Season by anticipating weather trends that have an effect on shopping habits.

Event branding and graphics

Booth graphics for SiteSpect

Pictured at left are images of tradeshow booth graphics for SiteSpect using their new branding.

Custom cycling jersey for Bernard Hinault


Hinault-Jersey-Rev

New website for the Longsjo Classic

 

The Longsjo Classic is a New England tradition, being a part of summer in Central Massachusetts for 55 years. The 3-day race is in memory of the late Art Longsjo, who was a 2-sport Olympian, having competed in the Summer Olympics as a cyclist and in the Winter Olympics as a speed skater. The race has been a proving ground for many young cyclists who go on to win races worldwide.

Check out the new, responsive WordPress-based website we created for the race, and if you’re local to New England, drop by to check out the pro cycling action! 

Breaking News! The new oaddesign.com

 

It’s a classic conundrum—the carpenter whose home is in need of carpentry, the plumber with a dripping faucet, the dentist with bad…(well, maybe not).

So although I dedicate much of my time designing and building modern, cleanly-designed, visually-captivating websites for my clients, the site that for the past 18 months has been responsible for communicating those capabilities to potential clients, simply no longer accurately filled that need.

Sure, it was a responsive website, but since I coded it as standalone HTML/CSS, it didn’t take advantage of the many benefits afforded by a CMS backend…or more specifically, WordPress.

No longer! The new oaddesign.com was built on WordPress and features greater functionality and is now infinitely extendable, thanks to the platform’s massive community of contributors.

Please let us know you like our new look. We’d love to hear from you!

Happiness

Robert Waldinger’s TED Talk on Happiness and a long-term Harvard University study, from Brookline, MA.

Elements of Design

 

Here’s a great video that nicely summarizes many of the important design elements that when mastered, help designers to help their client’s brand stand out from the rest in a visually-chaotic marketing landscape. Kudos to Matt Greenwood for putting this together.

Video for Avid

I provided creative direction for this video, which was part of a webinar announcing the launch of Avid’s Interplay MAM.

Featured is FuseTV’s Ed Russo, who provided us with wonderful praise for the product, outlining the many benefits that Interplay brought to his production team and the content they were creating.

Ed was interviewed by my colleague Christopher Payne-Taylor and Video editing was performed by Jonas Cox.