Alexsys TEAM software has been helping teams collaborate and manage tasks for many years. Having launched a cloud-based offering and preparing for a major upgrade, Alexsys wanted to update their brand.
Employing some of the color and figure elements from the original branding, we created a modern brand for Alexsys TEAM, along with development of a responsive WordPress website.
The Institute for Education and Professional Development, Inc. (IEPD) offers a variety of courses on topics related to early childhood education, and as such, needed a portal from which to add their continually-changing schedule of events.
To meet these needs, we created a custom responsive WordPress website (including blog) and provided training to IEPD personnel so they could maintain the site themselves.
We created the current brand identity for the Longsjo Classic, a 3-day, 55-year old professional cycling race held in Central Massachusetts, and have now expanded it across all marketing media, including the race's web presence.
The redesign and launch of longsjo.com reflects the race's success and positions it for continued growth in racer registrations, sponsorship and spectators.
The site is fully-responsive, providing users on any device with an optimum experience.
Percussion Software creates products to make content management websites. Their solutions allow customers to create, update, and manage websites, engage and delight visitors, and help drive business growth.
We created this interactive eBook, Content Marketing Benchmark Study, which highlighted data that showed the effectiveness and value of content marketing via the web.
CloudLock helps organizations protect their sensitive data in public cloud applications such as Google Apps, Salesforce, Dropbox, Box, ServiceNow, Office 365, Third-party connected and other apps.
Working closely with CloudLock's Events team, OAD created a responsive HTML email and landing page to promote a party they were hosting at Cloud City in San Francisco. Since both were responsive, signups were a breeze for attendees, and the party was a huge success!
Web optimization experts SiteSpect smartly used content marketing by publishing a guide, "The Sherlock Holmes Approach to Optimization Greatness," but they needed to get the word out to their current and potential customers.
Working closely with SiteSpect's marketing team, OAD created a responsive HTML email and landing page to do just that. Since both were responsive, demand generation was maximized, since these leads could easily interact with either, whether they were using their cellphones, laptop or desktop computer.
We created this interactive iBook and accompanying eBook for Axceler Corporation (now Metalogix). This project provided sales with a valuable tool to showcase the entire Axceler product line. It contained an introductory video, embedded Keynote slide decks, interactive elements, YouTube videos and external web links.
CloudHealth Technologies provides IT Service Management for the cloud. They combine enterprise requirements, best practices, and cloud technology to transform the way in which customers can see, evaluate, and manage their entire cloud ecosystem.
As part of a demand generation effort, we created responsive email, landing page and custom CSS EventBrite page for the CloudHealth San Francisco event, Secrets of the Cloud Trailblazers.
We created this interactive eBook, Total Turbulence for The Weather Company (an IBM Business). This project included information on The Weather Company's products that provide airlines with visual, route-specific warnings that allow pilots to prepare passengers for turbulence and take corrective action.
When BIS2 decided that their company name didn't adequately convey what their products do for their clients, VizExplorer was born.
Olson Advertising & Design was called upon to create a new brand mark and assets, including a responsive WordPress website.
Working with Samantha Stone (of The Marketing Advisory Network), who provided content, Olson Advertising & Design created new visual assets and a fresh, new brand that positioned VizExplorer to take off in the marketplace.
This wide-reaching project included creation of the brand mark, product logos and icons, color palette, selection of brand fonts, creation of a brand guide that detailed usage rules and brand standards, as well as product sheets, case studies and whitepapers.